Tokyo (GNP): Pakistan highlighted the potential for deeper collaboration between its growing gaming and digital-content industry and Japan’s globally established gaming ecosystem at Tokyo.
Game Show 2026, with industry leaders discussing opportunities in game development, co-development, talent, publishing and international market access.
The session, titled “Bridging Game Markets: Japan and Pakistan’s Next Big Opportunity,” was held on the TGS Event Stage on September 18 as part of Pakistan’s participation at one of the world’s major gaming industry platforms.
The event brought together representatives from Japan and Pakistan to explore practical avenues for cooperation between the two markets.
The discussion formed part of Pakistan’s wider presence at Tokyo Game Show 2026 through the Tech Destination Pakistan Game Pavilion, where Pakistani companies showcased capabilities spanning game development, animation, AR/VR, immersive technology and related digital services.
The pavilion is being held at Makuhari Messe in Chiba from September 17 to 21. JICA Director General Hideharu Tachibana delivered the opening remarks, setting the stage for a discussion focused on strengthening links between the Japanese and Pakistani gaming industries.
Pakistan Software Export Board (PSEB) Chief Executive Officer Muhammad Faisal Jeddy subsequently presented Pakistan’s growing capabilities in gaming and digital content.
He highlighted the country’s expanding pool of developers, studios and creative-technology professionals and outlined the opportunities for Pakistani companies to engage more closely with international publishers, platforms, investors and technology partners.
According to Tech Destination Pakistan, Pakistan’s gaming ecosystem includes more than 12,000 skilled developers and over 300 studios, with capabilities covering mobile, PC, console, AR and VR development.
The country’s presence at Tokyo Game Show is intended to connect these capabilities with global companies and create opportunities for international partnerships.
A central part of the Tokyo session was the industry panel, “Japan-Pakistan Collaboration in the Game Industry: Industry Perspectives.”
The discussion brought practical perspectives from Pakistani companies already operating in the gaming and digital-content sector.
Panelists included Nauman Azhar, COO of FRAG Games; Malik Fida Hussain, Producer at Ropstam Solutions Inc.; and Mirsub Fazlani, CEO of Innovative Pixels Art.
Their discussion addressed areas that are particularly important for companies seeking to enter or expand within international markets, including market access, co-development, talent, publishing, client engagement and the practical requirements of working with Japanese partners.
The participation of industry representatives provided an opportunity to move the conversation beyond general discussions about potential and toward the practical aspects of establishing sustainable business relationships.
The panel also reflected the diversity of Pakistan’s emerging digital-content ecosystem. Pakistani companies participating at the pavilion are presenting expertise across game development, co-development, publishing, game art, animation, LiveOps, VR/AR and related services.
WindowsThe session was moderated by Yoichi Kogure, Deputy Chief Advisor of the JICA Consultant Team, who guided the discussion around opportunities and challenges associated with building stronger connections between the two gaming markets.
Pakistan’s participation at Tokyo Game Show 2026 represents a broader effort to position the country’s technology and creative industries within international markets.
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The Pakistan Game Pavilion is hosting a group of Pakistani companies and providing them with opportunities to meet publishers, studios, investors, platforms and potential business partners from around the world.
The event also provided a platform for discussing the role of gaming beyond entertainment.
With game development increasingly connected to software engineering, animation, digital art, storytelling and immersive technologies, collaboration in the sector can create opportunities across several areas of the wider digital economy.
Ambassador of Pakistan to Japan Abdul Hameed delivered the closing remarks, highlighting games as a meeting point of technology, creativity and culture.
He encouraged continued business engagement between Pakistani and Japanese companies and emphasized the potential for the gaming industry to contribute to stronger bilateral connections.
The Ambassador’s remarks complemented the broader objective of Pakistan’s presence at Tokyo Game Show: to introduce Pakistani talent and capabilities to international stakeholders while creating opportunities for sustained commercial and technological partnerships.
The Tokyo engagement follows a wider push by Pakistan to expand its technology exports and strengthen international market access for its digital industries.
Through PSEB and Tech Destination Pakistan, the country is using international technology and gaming platforms to connect local companies with global business networks.
For Japan and Pakistan, the gaming sector offers potential areas of cooperation ranging from co-development and publishing to talent exchange, outsourcing, creative services and access to new markets.
The discussions at Tokyo Game Show 2026 demonstrated the interest in exploring these opportunities while emphasizing that long-term partnerships will depend on continued industry-to-industry engagement.
With Pakistani companies now participating directly on the Tokyo Game Show floor and on the event stage, the country’s gaming industry is gaining a platform to present its capabilities, develop international relationships and explore new avenues for collaboration with Japanese and global gaming companies.
