Islamabad, 14 February 2023 (GNP): Pakistan recorded 3.5 billion downloads in CY2022, standing in ninth place in the world compared with the 12th position in 2021 when the downloads stood at 2.6 billion.As a result, Pakistan is by far the fastest-growing apps market, with downloads up 35.4%. That’s almost three times higher than China’s 12.9%, which saw the second-highest growth.
According to data.ai, a global tech research agency, Pakistanis spent 161.2 billion hours on mobile in 2022, up from 134.1 billion hours the year before. This put the country in the sixth place, the same as in 2021. Unsurprisingly, China tops this chart with a whopping 1.16 trillion hours, while India follows behind at 655.6 billion. The global mobile ad spending grew 14% to reach $336 billion, driven by short video apps.
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Data.ai report said Instagram was the most downloaded app in 2022. This finally ended TikTok’s two-year reign, as the short-format video giant slipped to second place. Meanwhile, Facebook came in third despite all the talk around its plateauing growth. It also led in terms of monthly active users, which is probably a better metric for a company its size.
