Islamabad (GNP): Standard Chartered has unveiled “Move Ahead,” a new global brand campaign drawing on its Formula 1® partnership and built around the idea that success is shaped well before the decisive moment arrives.
Building on the bank’s existing “Now Is Your Time” brand platform, the campaign illustrates how Standard Chartered helps clients turn ambition into tangible progress and seize opportunities across some of the world’s most dynamic markets.
Drawing inspiration from the precision and preparation that define Formula 1®, the campaign highlights how consistent performance transforms opportunity into results. In a sport where victories are rarely decided by a single overtake or lap, success is instead built through countless decisions, rigorous preparation, and the ability to deliver under pressure.
This mirrors how Standard Chartered supports its clients — whether they’re expanding into new markets, growing and safeguarding their wealth, investing for the future, or navigating risk in an increasingly complex global environment. By combining its international reach, local market expertise, and specialized knowledge, the bank connects clients with opportunities and helps them move forward with confidence.
The campaign was produced through a combination of human creativity, strategic direction, and AI-assisted production techniques, bringing a distinctive Formula 1®-inspired visual world to life. This approach allowed the creative team to capture perspectives and experiences that would have been difficult to film during an active racing season.
Sarah Hagan, Global Co-Head of Corporate Affairs, Brand and Marketing, described “Move Ahead” as a powerful reflection of the brand’s core values, noting that success rarely comes down to a single moment but instead emerges from preparation, insight, and the confidence to act when opportunity arises. She said this same principle guides how Standard Chartered supports clients across dynamic global markets, and that the Formula 1® partnership offers a distinctive platform to tell that story — one that combines creativity and craft with new production methods to create a campaign that feels both globally relevant and unmistakably Standard Chartered.
Eva Ang, the bank’s other Global Co-Head of Corporate Affairs, Brand and Marketing, added that the campaign brings together the strength of Standard Chartered’s international network with the reach of its Formula 1® partnership, drawing on the precision, teamwork, and relentless pursuit of performance central to the sport to illustrate how the bank helps clients succeed. She said this gives Standard Chartered a compelling global platform to showcase the value of its network and expertise while deepening its connection with clients through a distinctive brand narrative.
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The campaign will launch globally across digital, social, and owned media channels starting September 2026.
Sohail Majeed is a Special Correspondent at The Diplomatic Insight. He has twelve plus years of experience in journalism & reporting. He covers International Affairs, Diplomacy, UN, Sports, Climate Change, Economy, Technology, and Health.
