SAPM Haroon Akhtar Invites European Investors to Capitalize on Emerging Opportunities
Islamabad (GNP) :- Special Assistant to the Prime Minister (SAPM) on Industries and Production, Haroon Akhtar Khan, addressed the inaugural EU–Pakistan Business Forum, highlighting a renewed phase in Pakistan–European Union relations focused on investment, innovation, and sustainable growth.
Welcoming distinguished participants including EU Ambassador to Pakistan Raimundas Karoblis, Director for Asia Pacific at the European Commission Peteris Ustubs, Director at the European Investment Bank Ms. Thouraya Triki, members of the European Union delegation, federal ministers, and representatives of the business community, the SAPM termed the forum a defining moment in strengthening bilateral economic ties.
“This is not just another conference, but a moment to shape the future of Pakistan–EU cooperation,” said Haroon Akhtar Khan. He noted that the strong participation reflects growing international confidence in Pakistan’s economic direction.
The SAPM paid tribute to the leadership of Prime Minister Muhammad Shehbaz Sharif, stating that his government has successfully stabilized the economy, restored investor confidence, and enhanced Pakistan’s credibility on the global stage through consistent and decisive policies.
Highlighting Pakistan’s commitment to regional peace and stability, he emphasized that the country continues to promote dialogue and cooperation, reinforcing its role as a responsible and forward-looking nation.
Haroon Akhtar Khan underscored that the European Union remains Pakistan’s largest export destination, with the GSP Plus framework playing a pivotal role in expanding market access and improving standards. However, he stressed that the future of this partnership lies beyond trade, focusing on investment, technological collaboration, and integration into global value chains.
“From textiles to technology, and from manufacturing to digital services, Pakistan is ready to move up the value chain and become a trusted partner in global supply systems,” he stated.
He highlighted Pakistan’s economic potential, noting its population of over 240 million, expanding middle class, and strategic location at the crossroads of South Asia, Central Asia, and the Middle East, providing access to a market of over 3 billion people.
Emphasizing industrial revival as a cornerstone of economic policy, the SAPM stated that the government is implementing structural reforms aimed at enhancing productivity, competitiveness, and long-term growth. These include improved access to finance, SME empowerment, and policy measures to reduce the cost of doing business.
He informed that initiatives such as the National Tariff Policy and the Regulatory Guillotine are simplifying regulations, reducing red tape, and creating a more predictable business environment. “Pakistan is committed to providing ease, certainty, and scale to investors,” he added.
The SAPM also highlighted the government’s focus on sustainability through the New Energy Vehicle Policy and broader environmental reforms, aligning economic growth with climate responsibility.
He pointed to vast opportunities across sectors including mining, tourism, renewable energy, agriculture modernization, pharmaceuticals, logistics, and infrastructure. He particularly emphasized the untapped potential of regions such as Gilgit-Baltistan, Khyber Pakhtunkhwa, and Balochistan, rich in natural resources and investment prospects.
Inviting European partners to explore Pakistan’s tourism sector, he noted the country’s unique blend of natural beauty and cultural heritage, offering high-value investment opportunities.
Concluding his address, Haroon Akhtar Khan stated that Pakistan has undertaken significant reforms to stabilize and rebuild its economy, demonstrating progress through tangible results. He emphasized that sustainable growth will be driven through strong international partnerships.
“Our doors are open, our direction is clear, and our commitment is firm. The opportunity is real, and the moment is now,” he concluded, inviting global investors to partner with Pakistan in building a prosperous future.
