Lahore (GNP): TCL, a Worldwide Olympic and Paralympic Partner, has donated a solar-powered, ultra-low-power display system to Université Amadou Mahtar Mbow (UAM) in Senegal. The campus will serve as the Youth Olympic Village during the Dakar 2026 Youth Olympic Games. According to TCL, the system delivers outdoor brightness at about half the power consumption of comparable displays, and it will act as an information hub on campus.
IOC President Kirsty Coventry, UAM President Professor Mababa Diagne, Senegal’s Higher Education Minister Boubacar Camara, TCL Charity Ambassador Jacky Heung and Sunny Yang, General Manager of TCL Industries Middle East and Africa, attended the handover.
Professor Diagne said the new display would open up possibilities for campus facilities and support students and faculty. Yang said technology should do more than drive innovation: it should create real value for the communities it serves. The donation, she said, is meant to show how energy-efficient solutions can support sustainable development and empower young people, and TCL believes its growth in Africa must go hand in hand with responsibility to local communities.
The donated unit is a TCL CSOT 75-inch high-brightness Field Sequential Color (FSC) display, rated at 4,000 nits of brightness while drawing roughly 300W. Instead of conventional color filters, FSC creates color by rapidly switching between red, green and blue light, which TCL says improves light use, with transmittance above 15%. Installed at UAM as an outdoor information hub, the screen is designed to stay bright and clear in direct sunlight. TCL presents it as part of its wider “Screen Universe” vision of bringing advanced displays into everyday settings.
Through TCLArt, the company has partnered with Dakar’s Yeesal urban art initiative, in which 43 Senegalese artists, many of them under 35, are creating public murals inspired by African athletes, cultural diversity and youth aspirations. TCL says this reflects its commitment to emerging talent under its TCLYoung programme.
Also read: South Korean Prosecutors Indict 7 in Samsung Technology Leak Investigation
TCL entered the African market in 2004 and now sells TVs and home appliances in nearly 50 African countries, backed by six sales subsidiaries and three regional business units. Recent steps include opening its first brand experience store in Africa, in Johannesburg, and setting up its own retail and distribution channel in Kenya. The company says it aims to combine global technology with an understanding of local markets.
Sohail Majeed is a Special Correspondent at The Diplomatic Insight. He has twelve plus years of experience in journalism & reporting. He covers International Affairs, Diplomacy, UN, Sports, Climate Change, Economy, Technology, and Health.
