Commerce Minister Jam Kamal Khan Advances Pakistan–UK Trade Ties During Strategic Engagements in Birmingham
Birmingham : The Honourable Federal Minister for Commerce, Jam Kamal Khan, continued his official visit to the United Kingdom with a productive day of engagements in Birmingham, aimed at promoting deeper commercial ties, unlocking new market opportunities, and expanding Pakistan’s export footprint in the UK.
The Minister held a detailed meeting with the Greater Birmingham Chamber of Commerce, where he highlighted Pakistan’s readiness to diversify its export basket in alignment with the UK’s industrial needs. While acknowledging the growing trade volumes with the Midlands, he underlined Pakistan’s evolving strengths beyond traditional sectors, including in processed foods, fisheries, pharmaceuticals, leather goods, IT services, furniture, ceramics, and sports goods.
He encouraged businesses in Birmingham to explore high-quality Pakistani products such as Basmati rice, mangoes, and halal-certified processed foods. In particular, he spotlighted Pakistan as a reliable partner for Birmingham’s advanced manufacturing and automotive supply chains — citing cost-effective production capabilities, expertise in light engineering and metal fabrication, and Pakistan’s strong track record in supplying global automotive brands.
The Minister also underscored opportunities under Pakistan’s National EV Policy and renewable energy shift, especially in areas such as battery technology and electric drivetrains, which directly align with Birmingham’s green mobility ambitions.
A brief visit to Birmingham City Football Club allowed the Minister to view community engagement initiatives and discuss the global recognition of Pakistan’s football manufacturing industry. The engagement served to highlight Pakistan’s leading role in producing quality soccer equipment used by top leagues worldwide.
Later, the Minister visited ‘Nouvo’ a major UK-based food distribution company where he met key retailers of Pakistani food products. The meeting was attended by major retailers and distributirs engaged in importing food products from Pakistan to the UK Midlands.
Nouvo is a company known for supplying leading supermarket chains across the UK and has played a pivotal role in bringing Pakistan’s top food brands to mainstream retail.
Discussions focused on strengthening commercial supply chains and expanding the footprint of halal-certified and ethnic food products from Pakistan in the British market.
These engagements underscore Pakistan’s renewed emphasis on industrial linkages, regional value chains, and diaspora-led commercial diplomacy, reflecting a strong intent to position Pakistan as a value-added trade partner to the UK.
Sohail Majeed is a Special Correspondent at The Diplomatic Insight. He has twelve plus years of experience in journalism & reporting. He covers International Affairs, Diplomacy, UN, Sports, Climate Change, Economy, Technology, and Health.
