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USSEC and PPA forge partnership to elevate Pakistan’s poultry industry

Dubai, 21 December, 2023 (GNP): In a signifcant development for Pakistan’s poultry sector, the U.S. Soybean Export Council (USSEC) and the Pakistan Poultry Association (PPA) forged a groundbreaking Memorandum of Understanding (MoU) during their meeting in Dubai, UAE on December 12, 2023.

This strategic partnership marks a significant milestone poised to revolutionize Pakistan’s poultry industry and accelerate its growth trajectory.

The collaborative initiative aims to leverage market transparency, prioritize U.S. Soy origin soybeans, and foster knowledge-sharing, setting the stage for substantial advancements in Pakistan’s poultry sector.

The MoU signifies a pivotal step towards enhanced market connectivity and informed decision-making for industry stakeholders.

Stan Born, Chairman of USSEC, highlighted the paramount importance of collaborative efforts, stating, “Our partnership with PPA signifies a commitment to fortify the food and nutrition security of Pakistan.

This MoU is a testament to our shared vision and dedication to propel the poultry industry towards sustainability and resilience.”

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The poultry industry in Pakistan has long recognized the superior quality of U.S. Soy, utilizing soybean meal as a vital component in poultry feed.

U.S. Soy’s exceptional nutritional profile, including high protein content and superior digestibility, has significantly contributed to the industry’s growth and performance.

Chaudhry Muhammad Ashraf, Chairman of PPA, emphasized the transformative potential of this alliance, stating, “This collaboration with USSEC heralds a new era for Pakistan’s poultry industry. W

ith a focus on continuous support from U.S. Soy, we anticipate sustained growth and a brighter future for our industry, ensuring affordable access to high-quality protein for the people of Pakistan.”

The collaboration’s strategic areas of focus include market transparency and information sharing, program development to bolster soybean demand in poultry consumption, increasing utilization of U.S. Soy, and comprehensive capacity-building initiatives.

This landmark alliance underscores the commitment of both USSEC and PPA towards driving growth, sustainability, and affordability within Pakistan’s poultry industry.

The concerted efforts of this partnership are poised to redefine industry standards, fortify economic integration, and pave the way for a more resilient and prosperous future.