Karachi – Xenith Public Relations has signed a Memorandum of Understanding (MoU) with Repu Media Intelligence (Repu) to integrate Acumen Media Intelligence (Acumen) into Xenith PR’s suite of strategic communications services, starting from February 2026.
The collaboration brings together Xenith PR’s expertise in corporate communications and reputation management with Acumen’s advanced, AI-powered business intelligence platform. Through the adoption of Acumen’s latest market intelligence tech model with global access and localization of Pakistan centric universe and languages from Urdu to regional across traditional, digital and social media platforms, Xenith PR will enhance its listening and insight capabilities – moving beyond conventional media monitoring towards real-time, insight-driven decision-making, task automation, and predictive intelligence.
The MoU was formally signed by Aun Dara Khan, Managing Director and Co-Founder of Repu Media Intelligence, and Raheel Nabi, Director & Chief Executive Officer of Xenith Public Relations.
Commenting on the alliance, Raheel Nabi, Director & CEO of Xenith Public Relations, said: “We are thrilled to be partnering with Repu in adopting Acumen, one of the largest media intelligence platforms in the world, to integrate AI meaningfully into our operations. As narratives evolve faster than ever, AI-driven media intelligence will empower us to better understand shifting market dynamics, unlock real-time information to forge powerful narratives, and guide our clients with greater clarity and confidence.”
Speaking on the occasion, Aun Dara Khan, Managing Director and Co-Founder of Repu Media Intelligence, said: “This MoU marks an important step in integrating data-driven intelligence with strategic communications. By combining Acumen’s AI-powered media intelligence capabilities with XPR’s deep understanding of narratives and stakeholder engagement, we aim to deliver sharper insights – not only at a local, but global level also. This strengthens reputation management, and enables more informed decision-making for organizations, institutions and leaders – operating in increasingly complex environments.”
Under the MoU, the partnership will extend beyond technology integration to joint initiatives aimed at building industry confidence in AI, while highlighting how real-time intelligence and expert assessment can elevate reputation management and strategic communications.
Sohail Majeed is a Special Correspondent at The Diplomatic Insight. He has twelve plus years of experience in journalism & reporting. He covers International Affairs, Diplomacy, UN, Sports, Climate Change, Economy, Technology, and Health.
