Lahore : FACE successfully conducted the ๐๐จ๐ญ๐๐ญ๐จ ๐๐จ๐ง๐๐๐ซ๐๐ง๐๐ 2025, bringing together ๐ฌ๐๐ง๐ข๐จ๐ซ ๐จ๐๐๐ข๐๐ข๐๐ฅ๐ฌ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐๐ ๐ซ๐ข๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ ๐๐๐ฉ๐๐ซ๐ญ๐ฆ๐๐ง๐ญ, along with farmers, processors, cold storage operators, seed industry representatives, exporters, researchers, M.Phil scholars from agriculture universities, and policymakers to deliberate on key challenges, opportunities, and the future direction of Pakistanโs potato sector.
๐๐๐๐ซ๐๐ญ๐๐ซ๐ฒ ๐จ๐ ๐๐ ๐ซ๐ข๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ ๐๐๐ญ๐ข๐ค๐ก๐๐ซ ๐๐ฅ๐ข ๐๐๐ก๐จ๐จ commended FACE’s leadership in convening all key stakeholders of the potato value chain on one platform. He highlighted that value-chain-based collaboration is essential to tackling Pakistanโs economic pressures and climate challenges. He also emphasized the need for similar multi-stakeholder engagement across other agricultural value chains in the future.
The conference featured expert insights from ๐๐จ๐ฆ๐ค๐ ๐๐ฎ๐ฌ๐ญ๐ฆ๐๐ง, Dutch potato specialist with over 40 years of experience, and ๐๐ข๐ฅ๐๐ฅ ๐๐๐ฌ๐ก๐๐๐ซ ๐๐๐ฌ๐ข๐ง, CEO Frozena Foods, Egypt, who shared international best practices and recommendations adaptable to Pakistanโs potato industry.
Our ๐๐ก๐ข๐๐ ๐๐ฉ๐๐ซ๐๐ญ๐ข๐ง๐ ๐๐๐๐ข๐๐๐ซ highlighted FACEโs strategic shift toward a ๐ฏ๐๐ฅ๐ฎ๐-๐๐ก๐๐ข๐ง-๐๐จ๐๐ฎ๐ฌ๐๐ ๐๐ฉ๐ฉ๐ซ๐จ๐๐๐ก, with potato as a leading example, followed by red chilies and olives.
Concluding the session, the ๐๐๐๐ ๐จ๐ ๐๐๐ซ๐ญ๐ง๐๐ซ๐ฌ๐ก๐ข๐ฉ๐ฌ at FACE outlined key focus areas, highlighting the need for targeted investment in local seed production, strengthening cold storage and post-harvest infrastructure to minimize losses and preserve quality, expanding access to new export markets, and improving potato quality through the adoption of best agricultural practices.
๐๐ก๐ ๐๐จ๐ญ๐๐ญ๐จ ๐๐จ๐ง๐๐๐ซ๐๐ง๐๐ 2025 ๐ซ๐๐๐๐๐ข๐ซ๐ฆ๐๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐๐ ๐ซ๐ข๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐๐ฅ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐๐๐ฆ๐๐ง๐๐ฌ ๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ข๐จ๐ง, ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง, ๐๐ง๐ ๐ฌ๐ก๐๐ซ๐๐ ๐จ๐ฐ๐ง๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐๐ซ๐จ๐ฌ๐ฌ ๐ญ๐ก๐ ๐๐ง๐ญ๐ข๐ซ๐ ๐ฏ๐๐ฅ๐ฎ๐ ๐๐ก๐๐ข๐งโ๐๐ซ๐จ๐ฆ ๐๐๐ซ๐ฆ ๐ญ๐จ ๐ฆ๐๐ซ๐ค๐๐ญ.
