
Islamabad : Serena Hotels launched its global loyalty program, Prestige Club, with a special event at Serena Hotel and simultaneously at all Serena properties worldwide. Attended by ambassadors, officials, corporate leaders, and Prestige Club members, the event marked a major milestone in the brand’s presence across 8 countries and 33 destinations.

Addressing the launching ceremony , Aziz Boolani, CEO of Serena Hotels, stated, “Through the Prestige Club, we are bringing exceptional benefits to our members in recognition of their unwavering support at all Serena Hotels. This launch is not just a loyalty programme; it is a commitment to elevating every guest experience across our hotels.”
The event introduced Prestige Club Plus an elevated membership tier offering exclusive privileges on comfortable stays, fine dining, and Maisha Spa & Health Club services across all properties worldwide. Guests explored a specially curated Experience Zone with a live showcase of the all-new mobile app, designed for seamless redemptions, real-time reservations, and instant rewards.
A new era of hospitality has officially begun.

Guests explored an interactive Experience Zone featuring a live demonstration of the new Prestige Club mobile app, designed to enable access to rewards, redemptions, reservations, and other 6services.

The celebration reaffirmed Serena Hotels’ dedication to innovation, hospitality excellence, and building deeper relationships with its valued guests worldwide.
Sohail Majeed is a Special Correspondent at The Diplomatic Insight. He has twelve plus years of experience in journalism & reporting. He covers International Affairs, Diplomacy, UN, Sports, Climate Change, Economy, Technology, and Health.